Looking to make a lasting impression on a high number of potential customers for your Minneapolis restaurant? Then it’s time to consider getting a vehicle wrap for your delivery truck, or even for your own car.
Why are custom vehicle wraps important to Minneapolis / St. Paul based restaurants?
Studies show that advertising on a car makes a daily average of anywhere between 30,000-70,000 impressions. Even more impressive? Over 50% of consumers say that forms of outdoor advertising, like a vehicle wrap or a billboard, have made them aware of a restaurant that they later visited in person or ordered delivery from.
Looking to harness this level of effectiveness when it comes to marketing your own restaurant? If so, then you need to keep reading this article. In it, we’ll tell you everything you need to know about branded vehicle wraps.
The Benefits Of Getting A Vehicle Wrap for Your Restaurant & Food-Based Fleet
There are lots of reasons why so many restaurants, hotels, and brands across a wide variety of industries are getting into the wrap game. Let’s take a look at a few of the reasons why vinyl wraps are so important to your goals this year.
Longevity And Brand Consistency
Marketing is a lot like creating a menu: once you find your signature dish, there’s no reason to change what the people love. When you get a wrap for a company car, you’re sending a message of quality and consistency to your potential customers. Too often these days, businesses are obsessed with rebranding. It seems like every two months, your competitor has a new logo or is trying another “fusion” food option.
Not only does this constant change communicate an insecurity about your brand and your food to potential customers. It also makes it hard for those customers to know exactly where to find you. A vinyl wrap lasts, on average, about five years (though of course, you can switch it up more often than that if you prefer). This brilliant visual marketing piece speaks to the trust in your brand, your food, and the quality of what you have to offer. It proves to customers you’re not going anywhere.
Think about some of the greatest commercials you’ve ever seen, or some of the marketing tactics that you can’t seem to forget. What made them stick out to you? Chances are, it was their combination of risk and originality. This is exactly what a vinyl car wrap offers your restaurant — a unique way to get attention and to ensure your brand sticks in the minds of your customers.
You might be surprised at just how many people start flocking to your restaurant, only to mention to you they’ve seen your car driving around town.
You’ll Hit A Wider Market
Yes, niche marketing is important, however everyone has to eat. When you’re advertising your restaurant, you already have an advantage over other businesses and industries that can only help a certain segment of the population. Unfortunately, there are a large number of restaurant owners who aren’t taking advantage of this broad market, instead they continue to use either outdated or ineffective advertising methods and channels to reach a smaller segment of their target market. Don’t be like everyone else.
A wrapped car is an incredibly effective way to market to a huge crowd of people all at once. Not only is this effective, it is one of the best marketing ROI options, especially since you only need to pay for your wrap one time over the course of a few years, making it incredibly cost-effective for long-term budgets & goals. This frees up some of budget so you can allocate a portion of those resources towards other forms of marketing, and continue to propel your brand awareness and grow your business.
Be Sure To Hire A Professional
When it comes to creating and installing a custom vehicle wrap to advertise your restaurant, we highly suggest you don’t take the DIY approach. After all, it’s tough for your marketing strategy to look professional when your wrap is improperly applied, covered in air bubbles, uneven, or just falling off of the car. It’s also tough to understand how to select colors, fonts, and images that are impactful and easy to read if you don’t have the marketing experience to back it up.
In addition to making sure your wrap is placed correctly, working with a team of professionals also prevents your car, trailer, trucks, boats or utility vehicles from getting damaged! The last thing you want is to have to pay for an expensive repaint job or knock thousands of dollars off of your car’s resale value. To avoid those pesky peeling edges, we also suggest you have a professional team come in and do a touch up on your wrap once every few months.
Where Can You Find A Quality Vehicle Wrap For Your Restaurant?
Thanks to this post, you now know just a few of the many reasons why you should consider getting a car wrap to advertise your restaurant. And, Riffland Solutions can bring your design to life through full wraps, partial wraps, and even window clings and graphics. In addition to creating a custom vehicle wrap for your restaurant, we can also help you with print marketing materials, signage, graphic design, promotional products, and much more.
If your current branding strategy is in need of a little (or a lot) of work, then we want to be your one-stop shopping center to take it to the next level. Spend some time on our website to learn more about what we have to offer, and be sure to check out our blog to access even more hard marketing tips.