Top 6 Effective Real Estate Marketing Tips
The Real Estate industry is hot right now. How you market on and offline is key to getting noticed. We’ve put together our top 6 effective Real Estate marketing tips to get you on the right track. Whether you are a realtor, selling on your own, or know someone in the industry, we hope you’ll find easy and implementable ideas here worthy of sharing.
1. Professional Photography & Videography
A great photographer and videographer is going to help your property look its best and provide you with an abundance of content to publish across marketing streams. Take the time to stage well, get the great shots, and shoot video tours. It’s worth the investment.
2. Stand Out on Social
Show up on the major networks and use the professionally staged photos/videography to help engage and “wow” your audience. Promote your properties, interact with users via polls and questions, provide tips for buying and selling, and give them some peeks behind the scenes. Be sure to encourage viewers to share your content and share your properties online via social sharing buttons.
3. Add Value
Create content such as ebooks, guides, checklists, interactive maps, video tips, etc, to go above and beyond your competition. Attract people to your website and social accounts before they’re even in need of a realtor. Highlight local attractions and events and be an expert in your industry and location.
4. Invest in Branding
Hire someone to elevate your brand and create a cohesive identity. When you have a professionally designed brand that considers color psychology and your particular niche, personality, and goals, you are already setting yourself apart from the competition and developing trust and credibility. Having specific templates and brand guidelines allows you to put your best foot forward in every area.
5. Integrated Marketing Campaigns
Determine mid and long term marketing plans and develop messages accordingly. Find creative ways to adapt that main messaging across social platforms and other marketing avenues such as guides, checklists, signage, business cards, mailers, e-newsletters and video messages.
6. Show Up for Your Community
Get your name out there by sponsoring teams and events. Show you care for and support the people in the communities you serve by volunteering and attending events, making connections, and building genuine relationships.