We may be in the digital marketing age, but print marketing will never go out of style.
While quickly advancing technology has changed the landscape of marketing strategies, print is anything but dead. Digital advertisements and promotional materials such as email newsletters or coupons can be efficient and save paper, but print will always have a place because it yields higher response rates in effective markets. In fact, direct mail can be upwards of seven times more effective than other digital channels for select industries and in certain markets, but it doesn’t have to be all or nothing; one or the other.
Utilize strategic hard material marketing alongside your digital marketing.
Instead of trying to choose one or the other, we want you to think of your marketing strategies more holistically; including print marketing as a part of your strategy as a whole. As a company who deals strictly in hard material marketing solutions, Riffland Solutions can create custom printed and branded material from brochures to postcards or newsletters, business cards to promotional flyers or inserts, branded manuals to bookmarks or coupons, and everything in between. This print marketing can include enticements, calls-to-action (CTA’s), and even QR codes that will drive the reader to one of your digital assets; such as your website. Now, your print marketing and digital marketing are working in harmony; strengthening your brand’s reach through a variety of mediums designed to reinforce brand awareness to the reader.
Make it uniquely you!
When you’re planning your next marketing strategy; whether it’s for a new product release, updated services, special event, or seasonal specials, you might think about those emails and website promotions, but don’t discount the use of print to help leverage or boost that digital imprint. You should also think about those special elements that make the message unique to you and your brand. Include your business’ testimonials, key message, logo, website address, and social media information.
Riffland Solutions will help you pull it all together and can help you create a polished message with a visually striking appeal to the reader. We’ll craft your items with heavyweight glossy or coated paper to impress your customers, but if your design or campaign calls for a gentler hand, they have your covered there, too.
Whatever you may need: loyalty cards, flyers, branded letterheads, envelopes, or even catalogs; any business will benefit from quality and customized print marketing.