Vinyl wraps have quickly established themselves as a great way to completely transform a business vehicle from front to back; bumper to bumper, and it’s easy to see why.
The best vinyl wrap design products in Minneapolis are a testament to the creative vehicle owners and what they are willing to experiment with when trying to create something truly unique for their business. At the same time, there are plenty of missteps made when business owners work with vinyl wrap companies who don’t have the resources or experience to achieve goals or live up to expectations.
How can you avoid complications or lost marketing revenue due to poof application? Take note!
This simple 3-point guide could be all the difference going forward!
Read and bookmark this short guide to help avoid mistakes that could leave your business with a busted budget or faulty product in the future.
(1) You get what you pay for
The raw materials used to produce vinyl wraps for an individual company car or a full fleet, touring boats, or shipping or long-haul semi-trucks are pretty much going to make or break the expected finished results. It’s advantageous to pay a professional designer to produce the aesthetic look and feel of the vehicle wrap you’re going to purchase. This design needs to convey your business message and your brand voice, and that will only happen if the process of working with your selected design professional is a true collaboration rather than a one-way conversation.
Businesses who invest in good quality vinyl wrap designs don’t worry about the quality of the materials used and are less likely to have a project derailed before it’s completion. With plenty of vehicle wrap options available to select from, it’s vitally important you always work with a local Twin Cities shop offering great value, excellent service, and above all else, the highest quality vinyl wrap results.
The digital printers we use are extremely high quality and capable of producing HD graphics without any difficulty. The best vinyl quality materials are used to make up the actual wrap, and the professionals we team with to run the printing services are rock solid as well, so the finished results are always amazing!
(2) Keep it simple and straightforward
A full vehicle wrap enables a business to make the most of the mobile space; powering offline advertising and helping to improve sales.
At the same time, it’s easy to get carried away with graphic designs and messages. If the design isn’t produced by a professional, it’s easy to get carried away and overwhelm a design. This unintentional drive to get as much as you can in the design will actual confuse the reader and distort or dilute a message leaving the marketing less effective than you hoped it would be. It’s important to keep the message simple and straightforward.
A focused message is a more effective message. Remove all fat and waste, especially when it comes to the art design and copy for better ROI and brand message results.
(3) Don’t skimp on the possibilities
We’ve already established skimping on any of the components that go into the manufacturing, production, and application of the finished product can inevitably leave a business owner feeling less than satisfied, but skimping on all the possibilities a vinyl wrap project can offer will most likely leave you with the same sense of emptiness. It’s not a feeling you want to have, especially AFTER the wrap installations have been completed.
There’s plenty of real estate to take advantage of on any size vehicle; from the most compact car to the largest bus or tractor-trailer and everything in between. Although you can do partial wraps, full wraps, and more simplified custom window graphics, utilizing the entire space of the vehicle will be more impactful and memorable to readers on a “drive-by.”
Here’s where collaboration with a true hard material marketing expert like Riffland Solutions can help. Instead of calling in an order and going with a finished ‘as-is’ result, Riffland Solutions experts look at the overall business goals along with current strategies and brand initiatives to guide businesses through the best strategies and options available within their budgets. They help business owners and office managers optimize marketing budgets for the best results and realize the most impactful reach of their brand message.
If you have a company vehicle (or fleet of vehicles) and would like to learn more about how a custom vinyl wrap solution can help your business goals in the coming year Riffland Solutions is just a call call or click away.
Call 763-767-0401 or fill out the form on the page today for a complimentary consult and quote.