There is an increasing number of people traveling all around the world. This sounds like great news at first for the airline and hospitality industry, since these services exist to please travelers from far and wide. But, the competition among these businesses is rising. If you run a hotel, you know exactly what we mean. It doesn’t matter if you manage the Four Seasons in Manhattan or a hostel in Budapest. For every person who books with you, there is an individual booking elsewhere. This is not a ratio set in stone, however it is something to be aware of if you have even just one vacant room.
Fix this issue with the help of a hotel sales blitz. Such a campaign can help you fill every bed in the house.
You just have to use the right promotional products to hook your customers. Here are six promotional suggestions that can significantly improve your sales.
1. Custom Stickers
Stickers are one of the easiest things to give out and even easier to capitalize on. This is because one sticker can expand your brand’s reach beyond the consumer you give it to.
Say this person places your sticker on their car, laptop, or reusable water bottle. Now, you’ve gone from reaching them to reaching every person who sees the respective item on which the sticker has been placed. This means every time the individual who stayed at your hotel is at a stoplight or working at a coffee shop, your marketing dollars are working.
A sticker takes one interaction and creates multiple opportunities for your hotel sales blitz to thrive.
2. Branded Mugs
Branded mugs generate exposure in a similar manner to the way stickers work. Consider this: you have a repeat customer who always uses your hotel for their business travels or annual family vacation. When this person is not at your hotel, they drink coffee or tea every day. At one point or another, this person will be approached by an individual who wants to know more about the story behind the logo. Just this one inquiry could later develop into a new booking.
It doesn’t happen right away, but mugs can get a new relationship going. Even if your customer only drinks from their branded mug at home, you are continuing to strengthen your relationship. Using your mug keeps your hotel fresh in their mind, and might even get the travel bug buzzing again.
3. Pens, Notepads, and Journals
There is one promotional item that is tried and true, no matter how many people do it – pens.
Everyone always needs a pen! At trade shows, while traveling, when attending a conference, pens are a hot commodity in the business world. Use a pen and paper set to reach local businesses. This tiny set can make a big difference in your hotel sales numbers. Every time an individual needs to write something down, they will be thinking of your hotel. Their mind may not be on vacation yet, but it doesn’t always have to be about a getaway.
What if a local business is in need of a conference center? What if an important client is coming into town and they want to put this person up somewhere? Such needs can be fulfilled by your hotel. You just need to get in front of your potential users to make the sale.
4. Hats and T-Shirts
Some hotel sales blitz items are meant to subconsciously trigger a vacation memory, like the ones above. Others are meant to celebrate an awesome getaway. That is what fun, well-branded apparel can do. Place a few hotel hats and t-shirts in your gift shop. Take these products with you when you go to trade shows and to table at local events.
A hat or a t-shirt is much more eye-catching than pens. This takes your hotel sales blitz to the next level. It shows consumers you truly care and makes you stand out against competitors. Not to mention, when someone puts one of your clothing items on, your brand gets even more exposure! This takes your marketing reach from one event and interaction to multiple opportunities with various people.
There is no limit to how many potential guests will see your branded apparel on someone else and the conversions you can gain from it.
5. Canvas Bags
Is your hotel placed right on the beach or by the best shopping in all of town? This is the perfect opportunity to provide canvas bags for those who come and go. Or, give a few of your bags to local businesses who are right next to the best attractions. Take a bag to the snack stand on the water or the convenience store by a theme park. Partner with a restaurant down the street from your hotel. Maybe take a handful of bags across town to expand your reach even more. No matter the strategy for dispersing the bags, you are building an awareness of your brand.
Local businesses will make note of the effort you’re making to work with them and, even more important, travelers who come and go will be more likely to notice your brand all around town.
6. Vehicle Wraps
A vehicle wrap is the last promotional product to consider adding to your hotel sales blitz. This is something you can take advantage of as you drop off promotional items or just take care of personal errands around town. Everywhere you go, your hotel goes with you. Such a level of exposure is hard to match.
Local residents and those passing through will notice your wrap at a stoplight, on the highway, and in parking lots. Using your wrapped vehicles to pick up and drop off guests at the airport will gives you even more visibility of your hotel brand! And, those who see your branded vehicle may not realize at the time but this interaction will become a memory trigger, and this opens doors for you to build a relationship on in the future.
It makes it easier for customers to warm up to you when they see your logo again in another location or drive by your facility.
Boost Your Hotel Sales with the Right Sales Blitz Products
It’s one thing to know which promotional items work best for your hotel business. It’s another to know where to get your hands on them! That is where we come in.
Riffland Solutions is here to offer you the best in sales blitz products. From apparel to print media and digital displays, we have the solutions your sales numbers need.