Are you looking for a fun, creative, and affordable way to get the word out about your business? Custom designed labels and stickers are both great options to consider.
While there are many ways to create and maintain the brand of your business, custom labels and stickers can be an interesting and effective way to do so. As your local Minneapolis hard material marketing (HMM) experts, Riffland Solutions can help you build brand awareness and increase potential new business through that awareness by utilizing custom stickers designed with your brand logo, imagery, and message. And, custom labeling is not only a great brand awareness strategy it is also vital to brand integrity and security for those brands offering products with specific usage or dosage instructions or warnings.
Riffland Solutions creates custom designed labels and stickers targeted for the end consumer, for personal use, or for commercial purposes.
Labels and stickers used for advertising and marketing can be used in a variety of ways and a variety of purposes.
For example, some businesses choose to use custom stickers as a part of their offline or guerrilla marketing campaigns. Guerrilla marketing strategies are unique and sometimes unconventional (although memorable), and usually comprise of campaigns aiming for high returns on investment. Stickers are a great candidate for this type of marketing because they are often fun, creative, and can be stuck to so many different surfaces. For this reason they’re more versatile and typically have more “staying power” in the mind of the end consumer. That memory-recall longevity makes the use of customized stickers an appealing marketing value with high ROI.
If you know your audience well, you can target places they frequent and leave your mark in the form of customized, branded stickers designed to create interest and catch their eye.
There’s not an eCommerce based business in the Minneapolis – St. Paul area that wouldn’t benefit from custom designed labels today.
Common Uses for Customized Labeling
- Brand Awareness
- Safety Guidelines & Information
- Clothing & Appliance Care
- Ingredients & Nutrients
- Promotional Information & Marketing
- Inventory Control
- Shipping & Delivery
- Service Support Information
Labels and stickers can also be used to brand products, especially for companies who ship product to consumers.
Packaging products with custom stickers adds a personal touch, and of course, keeps building brand recognition with even the smallest of details. Stickers can even be used in conjunction with business cards, packaging slips, your marketing pamphlets or event flyers. Need to add a special, limited time offer to your existing print marketing materials? Feeling creative and want to add a fun embellishment or inspiring message to that business card? Sticker them!
In the commercial market, custom designed labels combine the strategies of communication, compliance, safety and insurance with brand recognition. Many in the food industry, for example, need to provide FDA approved labeling for the sale of food related products. Those in the vitamin and health supplement distribution business have their own regulations to follow when it comes to labeling. Even mechanical or electronics distribution companies need to provide packaging information or shipping instructions on the packaging. In fact, there’s not one tangible product on the market today that doesn’t require labeling or couldn’t benefit from customized labeling.
Or, why not use stickers as a part of a customer retention program?
Most people love free stickers, and giving them out for free or as a part of a mailing list or promotion allows your customers to do the work for you, spreading your name and brand, all with a humble sticker.
Custom designing labels or stickers come in endless shapes, sizes and options.
Custom designed stickers and labels come in either rolls or flat sheets, and can be created using a die cut, which allows for custom-shaped creations. These options provide you more control over the quantity and the style of your stickers and those options that best suit your needs and budgets.