4 Marketing Strategies to Boost Small Business
“Pivot”. The word of the year. Businesses have been forced to make big shifts. Consider how your offerings have evolved over the past nine months. Are you marketing these changes effectively? It’s been a lot of trial and error for many small businesses, but luckily we’re far enough into this that there are some tried and true takeaways in the marketing realm. Here are 4 strategies to focus on as you plan for 2021.
Keyword Research
Targeted landing pages and good SEO strategy still go a long way. It’s important to do some digging though and update your web content to capture popular keywords involving pandemic-related issues that are relevant to your target audience.
Podcasts, Blogging, and Social Media
Content is still king. How people consume content has changed, your business needs to evolve to survive. Think about what kind of value you can provide via podcasts, blogs, or social media. Be deliberate and conscientious of your brand voice and the values you want to portray. Investing in a long term and consistent content marketing strategy is essential to any business.
Free Trials & Giveaways
People never tire of getting free stuff. If possible, consider giveaways to attract new clients and online followers. Be sure to check on platform rules, laws, and necessary disclaimers when promoting a giveaway. You can also consider offering free trials (bonus if you can do so without requiring payment information). People and other businesses are having a hard time committing right now, so risk-free trials are a great way to introduce people to your offerings and wow them.
Partnerships
Is there anything better than finding a way to help your own company grow while also boosting someone else’s business? It’s time to get creative and look for a meaningful partnership that is beneficial to both parties. We’ve seen breweries and icehouse providers partner to bring safe places to enjoy a beer while promoting their products. We’ve seen restaurants partner with schools and other community programs to feed those in need. We’ve seen companies like DoorDash and United Way partner to efficiently provide food and supplies to people in need. The possibilities are endless and by creating an effective partnership you can work smarter, not harder, while still broadening your reach.
A Fresh Perspective
We’re here to be your second set of eyes, to provide a fresh perspective. If you want expert insight on content marketing, promotional products and more, we’ve got a great team waiting. When you’re ready, we’ll be right here.
