“Design is the silent ambassador of your brand.” (Paul Rand)
When thinking of important business decisions, design may easily seem like an afterthought. Good design; however, is essential for running a successful business. Every area of your business requires a design of some sort, and creating a variety of well-thought-out pieces that work together require a distinct level of expertise. Paul Rand’s words speak truth to businesses both small and large. Check out what good design can do for you:
Design Creates an Identity for Your Business
Design is the first thing people notice about a product, even if they don’t realize it. Good design leaves a lasting first impression, while bad design buries you before you even have a chance to make your pitch. The investment in thoughtful good design can ultimately be the difference between blending in and standing out from your competitors.
Design is a Universal Language
Good design is universal and can span languages and cultures. Without literally speaking, design allows you to create a connection with customers. Whether that connection is personal or strictly business related, good design is essential to making that first step. People want to do business with companies that they feel share the same values. The way your brand looks and feels helps convey these values.
Design is an Important Business Strategy
Good design supports your business financially, helping you boost sales and increase your company’s value. Investing early in good design allows you to put your best foot forward, conveying a sense of professionalism and building credibility. It can be tempting to look at your budget and cut design work or attempt to do it yourself, but it truly is an investment worth making – the payoff is big.
Here at Riffland Solutions, we have a team of designers experienced in a variety of areas, from logo and brand development to packaging design, outdoor signage to direct mailers, and everything in between. We are happy to help you start from scratch and develop a comprehensive brand design or take on projects as needed. It’s all important, so we’re here to be your design and development team, which means you can just focus on running your business!