How can you expand your marketing message and reach when you’re offline? With promotional products like custom apparel and giveaways!
It can be difficult to leave a personal and lasting impression on customers, especially when consumers are being bombarded with advertisements at every turn. When a customer goes “off the grid” what is keeping their attention on your brand? Some common offline marketing methods might include mailings, flyers, or business cards, but those can be easily & quickly discarded and are “consumable” products that should be redistributed frequently to stay top of mind. That isn’t always the best use of your marketing budget. So, what do you do if you want something with a little more staying-power?
Custom printed promotional items are a great way to provide additional reminders to customers about your brand and its products & solutions.
By handing out promotional products to your customers, such as keychains, tote bags, pens, coolers, or promotional T-shirts you can create a memorable impression of your business lasting beyond the initial moment of contact because your customer is now leaving with a physical reminder of your business brand.
If you provide an in-home service such as plumbing or cleaning, leaving your customer with a magnet printed with all your company’s information they can stick on their fridge will ensure calling your business for services is an easier option than searching high and low for a competitor.
Promotional items are an investment in any potential business relationship with a customer and should be a consideration of your current marketing strategy.
The great thing about any branded promotional products is they can be tailored to suit your business’ style and needs. With many customization options from apparel to luggage, from small tokens to office products, décor or household items and tools, there’s something to fit any size message or your budget.
Promotional products can also help control your marketing message and how consumers might perceive your business without that digital marketing reinforcement, but leaving a lasting impression is not the only reason to commission branded products or apparel. Many companies invest in customized items to create a cohesive and professional branding for the employees themselves. Some businesses require all employees to wear branded attire or use branded backpacks or laptop carriers as a way to foster community in the workplace or reinforce brand loyalty internally. They may even coordinate engraved plaques, bulletin boards, or breakroom items like coffee cups.
Companies or businesses who participate in community or social causes might consider combining their brand’s logo alongside the receiving charity’s logo on gift certificates, branded t-shirts or caps, or other giveaways during an event as an incentive to give. But, what about the participating team during charitable events? Custom branded apparel promotes the business while fostering teamwork, and ensures the entire team looks pulled together for the event.
Customized apparel can support brand awareness and promote brand reach from the inside out during a community or charitable event.
It creates a solid message from the point of the employees to the volunteers, customers and community participants who see those wearable advertisements on the streets.
So, whether your participating in a vendor fair, a community or charitable event, promoting your business during a symposium, are looking for the perfect ‘thank you’ gift, or are trying to rally support for your brand with your internal support and staff, promotional products are one of the strongest hard material marketing options you can invest in today.
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